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This is a guest post written by Jennifer Dawson
2024's makeup trends were all about bold looks such as women wearing lots of eyeshadow and liner to achieve the Mob Wife makeup look, or vibrant blush to nail the Brat Summer aesthetic. But in the coming months, it appears that more people will be gravitating towards understated looks as experts predict that the natural comfort makeup trend will be highly popular this year. In an interview with MarieClaire, makeup artist Patrick Ta said that comfort and embracing one's beauty will be major buzzwords among makeup enthusiasts. “While I love a glam look, I also foresee comfortability when it comes to makeup in 2025– more lived-in, natural ways to create your look,” he adds.
Since this makeup trend prioritizes comfort and simplicity, it is the perfect look for upcoming weddings, especially for those who prefer natural but polished makeup for special occasions. To achieve an effortless look for weddings, here's how to adopt the natural comfort makeup trend.
Use a Base With a Skin-Like Finish
To look pristine and put-together, it’s recommended that the wedding entourage and guests go for a melt-proof, soft glow makeup to look fresh throughout the day. Natural comfort makeup allows you to look your best without upstaging the bride, making it perfect for those with primary roles in the celebration, such as the mother of the bride. If your daughter is tying the knot soon, pair this type of makeup with a timeless and elegant gown to be comfortable and look sophisticated on the big day.
For a natural and comfy makeup, start with a gripping primer, such as ELF's Power Grip Primer or Milk Makeup's Hydro Grip Primer, to give your base something to cling to. Wait a minute, then apply a base that gives medium coverage but with a skin-like finish. Try Laura Mercier's Real Flawless Weightless Perfecting Waterproof Foundation, Lancome's Teint Idole Ultra Wear Breathable Coverage Foundation, or NARS’ Light Reflecting Advanced Skincare Foundation to even out your skin tone and give you a subtle glow. Apply with a foundation brush, then pat your face lightly with a damp makeup sponge to get rid of excess foundation.
Natural Eye Shadow
Glitter or shimmery eyeshadow can add some glamour to your look, but for eye makeup that won't crease or create fallout under your eyes, choose liquid eyeshadow. This eye makeup is foolproof and easy to work with. Consider Violette's FR Yeux Paint, Chanel Ombre Premiere Laque, or About-Face Matte Fluid Eyepaint for a natural look. For shades, pick neutral colours like beige, taupe, quartz rose or sand. Next, shape your brows with a brow pen and brow gel, then use a liquid brown eyeliner to draw a thin line right above your lashes. Finish with one coat of lengthening mascara, such as Benefit Fanfast Mascara or MAC Macstack Mascara.
Sheer But Juicy Colours on Cheeks and Lips
Forget about using a matte lipstick if you're going to a wedding. Matte lippies can be very drying, and they tend to bleed and emphasize fine lines, making you look older than you really are. For a naturally comfortable lip look, choose sheer lipsticks or glosses that pack a colour punch. These feel really light on the lips, and some of the best sheer lip products with a good colour payoff include YSL's Beauty Loveshine Lip Oil Stick, Refy Lip Gloss, and Dior Addict Lip Maximizer. All three look gorgeous whether they're worn on their own or applied on top of a satin finish lipstick that's been slightly blotted off.
To complement your shiny lips, use a cream or liquid blush to add some natural-looking colour to your cheeks. For a gorgeous flush, try Ilia Multi-Stick blush, Merit Flush Balm, or Milk Makeup Lip + Cheek. Apply the liquid or cream with a brush or a sponge. For a cohesive look, try to match your lip colour to your blush, and choose muted shades such as pale peach, soft pink, or mauve if you’re attending a daytime wedding. Retouch with deeper colors if you're staying for the afterparty.
Effortless, weightless, and natural-looking makeup is about to dominate beauty trends next year. If you're part of a wedding entourage or if you're going as a guest, consider these tips to achieve the natural comfort makeup look for the big day. You'll feel comfy, look flawless, and be the best version of yourself.
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